Amazon main image requirements (2026)
Amazon requires the main product image to have a pure white background (RGB 255,255,255), with the product filling at least 85% of the frame and shown outside its packaging. Upload at least 1600 pixels on the longest side so buyers can zoom, and never add text, logos, or graphics to the main image. Backgrounds that are off-white or slightly gray can trigger automated suppression.
The pure white background rule
Amazon's automated systems scan every uploaded main image and check the background color. It has to be exactly RGB 255,255,255. Off-white, cream, or light gray backgrounds get flagged even when the difference is invisible to the human eye, and a flagged main image can suppress the whole listing from search. Shooting on white is a good start, but the reliable way to pass is to replace the background with a clean, uniform 255,255,255 white after the shoot.
Fill at least 85% of the frame
The product must occupy at least 85% of the image area on the main image, and it must be shown outside its packaging. A product floating small in a large white field looks weak in search results and can fail the fill requirement. Crop tight so the item dominates the frame while leaving a small, even margin.
Resolution and file specs
- At least 1600 pixels on the longest side so Amazon's zoom feature turns on. Higher resolution converts better because shoppers can inspect detail.
- Accepted formats: JPEG (preferred), PNG, TIFF, and non-animated GIF.
- Maximum file size 10 MB.
- A square 1:1 frame is the safest aspect ratio for the main slot.
What is banned on the main image
No text, logos, badges, watermarks, borders, or promotional graphics of any kind on the main image. No props, accessories, or additional products that are not part of what you are selling. Save lifestyle scenes, callouts, size charts, and infographics for the secondary image slots, where they are allowed and genuinely help conversion.
Common reasons a main image gets suppressed
- Background is not pure white (the most frequent cause).
- Text or graphics overlaid on the main image.
- Product fills less than 85% of the frame.
- Resolution below the zoom threshold.
- Category-specific violations (some categories have extra rules).